Dubai Shopping Malls Group (DSMG) is a non-profitable, umbrella organization of malls set up under the patronage of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai. 

Launched in 1998, one of the primary objectives of DSMG is to synergize marketing initiatives and provide better quality services to the visiting shoppers in the malls. As a key sponsor of Dubai Summer Surprises (DSS) since inception, DSMG has been running innovative events and activities that have helped brand Dubai as a shopping paradise in summer months. The future plan includes devising collective promotion plans during EID celebration period. On the ground, these events and activities have helped attract an increased number of visitors to the shopping malls every year during DSS. Members have also benefited through participation in industry seminars, forums and idea exchange meetings organized by DSMG, participation in cost effective citywide joint marketing programs, and by gaining access to valuable database on industry resources and employees. 

As an association of malls, DSMG is committed to ensuring that the shopping experience in Dubai is without parallel, assuring visitors that any mall that is a member of the association will provide them with the right retail experience and deliver on quality, service and innovation.

Details are subject to change and may not be accurate, please refer to our Terms & Conditions

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